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Finetune

AI & software development house · Dubai → worldwide

We build the AI and software your competitors will wish they had

Finetune builds custom AI and software from Dubai for clients worldwide — for startups shipping a first product, and for enterprise and government teams working at scale.

Scoped in days · Shipped in weeks · Owned by you

Technologies we work with

  • AWS
  • OpenAI
  • Anthropic
  • Python
  • TypeScript
  • React
  • React Native
  • Expo
  • PostgreSQL

01 · Try it live

Describe the problem. Watch it get scoped.

This is how every engagement starts — a real scope, not a sales pitch. Pick an example or describe your own workflow.

finetune / scoping-engine — live

02 · Services

Problems we solve

We don’t sell technology for its own sake. Every engagement starts with a bottleneck in your business and ends with it gone.
Glowing coral orbs linked by streams of warm light drifting through a starlit haze

Your team spends hours on work a machine should do.

AI integration & automation

We wire LLMs into the tools you already use — CRM, email, spreadsheets, internal systems — so document processing, data entry, and reporting run themselves. You get the hours back.

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A luminous orb emitting a flowing waveform of warm light — a conversation in progress

Customers wait. Leads go cold. Staff answer the same question fifty times.

Custom AI agents & chatbots

We build agents and chat assistants trained on your business — your docs, your policies, your tone — that answer customers, qualify leads, and hand off to humans when it matters.

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A floating holographic dashboard with glowing warm charts and panels

Your operations run on spreadsheets, WhatsApp threads, and memory.

Web apps & internal tools

We replace the spreadsheet sprawl with fast, purpose-built web apps — dashboards, admin panels, and internal tools your team actually wants to use.

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A phone floating in soft warm light with luminous app screens shining from it

Your customers live on their phones. Your product doesn’t.

Mobile & universal apps

We build native-quality iOS and Android apps with React Native and Expo — and universal apps that share one codebase with your web product, so you ship everywhere at once.

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A glowing cloud of warm light hovering in a corridor of rising data streams

Your product is only as reliable as the infrastructure under it.

Backend & cloud services

We design and run the backends behind serious products — APIs, data pipelines, and cloud infrastructure on AWS that stays fast, secure, and affordable as you grow.

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A bright orb of light ascending a glowing path toward a warm horizon

You have a validated idea and a closing window to ship it.

MVP development for startups

We take startups from concept to a working product in weeks — scoped ruthlessly, built on a stack that scales, and ready to put in front of investors and first users.

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03 · Capabilities

What AI can already do

Not future promises. Systems we can put into production today.
  • 01Answer customer calls
  • 02Reply on WhatsApp
  • 03Qualify new leads
  • 04Read & compare contracts
  • 05Extract data from documents
  • 06Generate reports
  • 07Schedule appointments
  • 08Create proposals
  • 09Update CRM records
  • 10Build internal dashboards

04 · How we work

From first call to launch

A process built for founders, operators, and public-sector teams who don’t have time to manage a dev shop.
  1. 01

    Discovery

    A free call to map your workflows and bottlenecks. If we’re not the right answer, we say so.

  2. 02

    Proposal

    Fixed scope, fixed price, timeline in days — no open-ended retainers.

  3. 03

    Build in sprints

    A working demo every one to two weeks. Change course early, not after launch.

  4. 04

    Launch & support

    We deploy, document, and hand over. You own everything we build.

05 · About

New company. Not new to the work.

Finetune exists because the region doesn’t need more AI hype — it needs systems that survive production. We’ve spent years building and shipping software for organisations that can’t afford approximation, and we started Finetune to do that work under our own name.

We won’t show you a wall of client logos, because we don’t have one yet — and we’d rather be honest about that than fake it. Judge us on how we think, how we scope, and how we build: book a call and bring a real problem.

At a glance

Founded
2026
Headquarters
Dubai, UAE
Clients
GCC & worldwide
Focus
AI systems in production
Engagements
Fixed scope · sprint-built
Code ownership
100% yours

01

Calibration over hype

Powerful, general technology tuned exactly to your mission — not a demo reel.

02

Craft in every commit

Clean, well-documented stacks that any future team can take over and maintain.

03

Accountability to outcomes

Engagements end with a bottleneck gone — not with a slide deck.

Tell us the bottleneck. We’ll tell you if we can remove it.

A free 30-minute consultation. No pitch deck, no obligation — just a straight answer about whether AI or custom software solves your problem, and what it would take.